Real Estate Lead Management, From Enquiry to Closing
Real estate leads come in fast and cool off just as fast. Flow Premier keeps every enquiry — from Meta ads, your website, WhatsApp or a project site visit — on one tracked pipeline, so follow-ups happen before a buyer moves on to the next project.
Enquiries scatter across too many channels
A single property launch can generate enquiries from Meta ads, a project microsite, walk-ins and referrals — often logged nowhere consistent, split across executives' personal WhatsApp and phones. By the time someone follows up, the buyer has already spoken to two other builders.
Enquiry to closing, on one pipeline
1. Enquiry Comes In
A prospect enquires through a Meta ad, your website, or walks into a project site — the enquiry lands in Flow Premier with source and project attached.
2. First Contact
The lead is assigned to a sales executive who follows up by call or WhatsApp, with the full enquiry history visible on the record.
3. Site Visit Scheduled
A site visit is booked and tracked as a task, so a scheduled visit never quietly falls off someone's memory.
4. Negotiation
The lead moves through your pipeline — enquiry, site visit done, negotiation — visible to the whole team, not just the executive handling it.
5. Closing
Reporting shows which projects, campaigns and executives are actually converting enquiries into bookings.
Explore further
Real Estate Lead Management Guide
A practical playbook for enquiry-to-site-visit conversion.
WhatsApp CRM
Follow up on site-visit leads over WhatsApp.
Meta Leads CRM
Track which Meta campaigns bring in project enquiries.
AI Lead Scoring
Prioritise the hottest enquiries during a launch surge.
Book a Demo
See it set up around your own project pipeline.